E-commerce · WordPress · WooCommerce
Building an Online Electronics & Gaming Gadgets Store for a Growing Kenyan Tech Retailer.
Project Overview
From a physical retail presence to an online store.
My Gadget Plug 254 is a Nairobi-based electronics and gaming retailer offering products ranging from gaming consoles and games to smartphones, audio equipment, smart TVs, accessories and content-creation gadgets.
The brief was straightforward: build a professional e-commerce website that could bring the store’s catalogue online and make purchasing easier for customers.
The website needed to do more than display products. It needed to create a clear shopping experience, organise a growing catalogue and provide customers with familiar payment and delivery options.
Challenges
1
Limited online visibility — Customers searching for gadgets online had no dedicated website to discover the business.
2
Limited product reach — The physical store restricted access to customers who could visit in person
3
Manual product enquiries — Customers had to contact the business directly to ask about products, prices and availability.
4
Missed e-commerce opportunities — The business lacked an online channel for customers to browse and shop 24/7.
5
As the business continued to grow, relying primarily on physical-store traffic and manual enquiries made it harder to expand its reach and create a scalable online sales channel.
Solutions
1
Conducted advanced keyword mapping and competitor analysis across thousands of SKUs.
2
Standardized metadata and implemented semantic keyword integration site-wide.
3
Improved internal linking architecture for better crawl depth and user experience.
4
Launched blog content strategy targeting informational and buyer-intent queries.
5
Enhanced technical SEO with better indexing, schema, and Core Web Vitals compliance.
Increase in Organic Traffic
0
%
Growth in Keyword Rankings
0
%
Increase in Conversions
0
%
Boost in SERP Visibility
0
%